Dec 21st 2012. Start the letter with a proper salutation. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related. The name change symbolizes our intention to broader our business platform and deliver more value to our customers. So your executive team has found the perfect companion company, at least on paper. The Announcement. Subject : … Scott Safety provides a broad array of safety products including Self-Contained Breathing Apparatus (SCBA) systems, gas and flame detection instruments, and other safety devices. Name off the simple details such as the name of the company that you have acquired and what they do. Distinction from acquisition agreements, which are generally more one-sided as a result of one entity acquiring the other. Clearly state the purpose of your letter. This combination creates an organization even better able to serve customers and compete in the global marketplace. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. Announce a new product or service. Postal Code : XXXXXXX Phone Number : 0000 - 123456789 E-mail ID : sendersname@companywebsite.com Date : Reference : TO : Addressee's Name, Designation, The Company's Name, Announcing the merger or acquisition: In this section you will want to announce what companies have either been merged or acquired, what the official date of the transaction is, and what the new name is of the entity (if there is one). Our new name is Company AB and our company's website is now CompanyAB.com. Merger Notice Letter Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. Letters to clients are business letters, and therefore, they should be formal and professional. Such announcement letters can be used for reputed and huge firms/companies or businesses. Announcing the good news in an acquisition announcement letter raises the morale of not only your customers but the employees as well. Announcement of Acquisition [DATE, ex. From: name@email.com. The merger and acquisition process includes all the steps involved in merging or acquiring a company, from start to finish. Example 4: Sample Letter for Acquisition & Merger. Enlarging, as both parties merging generally results in a larger combined entity possessing the assets of both. Announcement of Acquisition. It can either be a change in ownership or management. Sample letter : Announcement letter about a change in the company's name : Announcement letter about a new business location : Announcement letter about an increase in the fee amount : Letter announcing 20th anniversary of a business It is not uncommon for transactions involving two large companies with global operational footprints to … We recently got the chance to sit down with CEO of CPU Core, one of the leading hardware distributors in the PC industry. We know our success is dependent on your success, and we are excited about what the new Company AB has to offer: PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. *Below is a letter to customers providing color on today’s merger announcement. With so much riding on a successful merger or acquisition for an accounting firm, the most important role for marketing is making change just a little bit easier. Communicating a change of name, brand, email address, and the like has to be one of the most important items on the “to-do” list during a company transition. Product launch announcement templates. Our greatest derstand is that some client and staff attri-tion is natural and inevitable. Set ambitious goals for customer reten-tion, and adopt specifi c customer metrics to track performance. The letter is written in a formal note and is usually short, containing only relevant details. Date. [DATE, ex. As you know, we at CyberBest Inc are always devoted to bringing the best service that we possibly can to our customers. This is a very exciting event for both companies, for our employees and our clients. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Further information about the enquiry letter is available in Mergers: Guidance on the CMA’s jurisdiction and procedure, paragraphs 6.15 to 6.18. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. This makes it challenging for employees to mentally prepare for change. I am excited to inform you that LogMeIn has today entered an agreement to merge Citrix’s GoTo family of products into LogMeIn. Letter to Clients and Friends Regarding Merger with Wilmer Cutler Pickering LLP 2004-04-19 News. How Do You Write an Announcement Letter (That’s Actually Effective)? Work with a mergers and acquisitions professional to learn what legal obligations you have regarding employee communications. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. Be brief and straightforward and avoid adding irrelevant details. Editor’s Note: The author of this article, David Kandler, is the founder and president of CompanyNewsletters.com, an Internet firm that produces newsletters for companies throughout the United States. Focus the message on how the merger/acquisition benefits the client. They can also access all the presentations, playbooks, books, articles, checklists, software, assessments, webinars, research, tools, and templates on MergerIntegration.com. US Airways and American Airlines made their merger official this morning, publicly confirming that the airlines plan to combine. Beyond The Boardroom – M&A Integration and Marketing Plans. Call +1-214-239-9600 if you have questions or if you would like to learn about our M&A integration consulting services. Write an announcement about the corporate reorganization for clients and customers. Prof. Ian Giddy, New York University. Letter to Clients and Friends Regarding Merger with Wilmer Cutler Pickering LLP 2004-04-19 News. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. From : The Sender's Name, Door Number and Street's Name, Area Name, City. You can buy a company, or a giant firm can purchase your small business. We don’t know what we would do without you. Determine how to deliver the message. Bob Travolta], We are glad to state that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Thank you all again for being wonderful and valuable customers! Register 2 months in advance and save $1,000. Sample letter : Announce a price increase to your clients. A business grows over time as the utility of its products and services is recognized, but it may also grow through an inorganic process, symbolized by an instantaneous expansion in work force, customers, infrastructure resources and thereby an overall increase in the revenues and profits of the entity. Further information about the enquiry letter is available in Mergers: Guidance on the CMA’s jurisdiction and procedure, paragraphs 6.15 to 6.18. Fees would not change, and Larry would remain the lead partner on the account. In addition, the communications plan lays a foundation for the combined organization’s future success.It is one of the few merger workstreams that go “live” immediately, as soon as merger conversations begin. Mergers and acquisitions (M&A) is a general term that refers to the consolidation of companies or assets through various types of financial transactions. On average, about 15% of staff and 5% of clients leave a firm each year. California] [Give … Moreover, the letter should include details about changes in the rules and regulations of the company. Structured communications play a critical role in mergers by preventing the distractions that often accompany them and could even damage the existing businesses. marketing materials may well include client letters, referral letters, alumni letters, formal announcements, and changes to web sites and collateral materials. Letter of Announcement of Acquisition: This Letter should be written in The Letter-Pad of the Company. Addressee Address City, State Zip. Talk about how the merger/acquisition benefits the client. Example 4: Sample Letter for Acquisition & Merger. A letter of intent (LOI) is basically an M&A form of a marriage proposal from Buyer. Whether you communicate with clients in person, by letter or by phone, make sure you send a consistent, positive message about the transaction. In our work with companies in a range of in-dustries, we identifi ed fi ve key initiatives that can improve customer retention in a merger: 1. Focus on things that will not change such as staff, fees and client services, promote new or specialized services that will be offered. Describe the differences between a merger and acquisition and use the multimedia presentation to illustrate specific changes. Company Name or Letterhead Address City, State Zip. 3M’s Personal Safety Division provides respiratory, hearing, If the changes result from a merger or acquisition, give employees a view of the other company involved. Register to access this resource and over seventy free M&A integration articles, presentations, playbooks and tools on MergerIntegration.com. Larson & Co, 123 Lane, Area 456, City, State, Pin Code] Dear [NAME, ex. From : The Sender's Name, Door Number and Street's Name, Area Name, City. Effective January 1, 2013, the long-standing firm of Jay R. Horowitz CPA P.C. We were initially talking about a merger and business deal but in a recent turn of events, we have decided to take over the company as the CEO has agreed to sell us the company at a fair price. Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. Submit press releases to increase online visibility, attract new customers, and boost your business. Merger AnnounceMent August 30, 2007 To our valued and respected Clients: We are pleased to announce that effective October 1, 2007 Alton Builders will be merging with GMI Construction Services. Paying a personal visit can go a long way in preventing attrition of these key accounts. It also provides resources for … At minimum, the notification should give clients basic information such as new address, phone number, web site and person to contact. the business assets of XYZ Co.] based in [LOCATION OF BUSINESS ACQUIRED, ex. Tuesday, February 21, 2012] [NAME, COMPANY AND ADDRESS, ex. Addressee Address City, State Zip. Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION RWS Holdings PLC ("RWS" or the "Company" or the "Group") PROPOSED ACQUISITION OF MORAVIA A new market leading division; highly earnings enhancing RWS Holdings plc, a world leading provider of intellectual property support services (patent translations, international patent filing solutions and searches), commercial translations and … Here are some common emotions and leadership approaches to begin communicating a merger to employees. The disclosure to the outside world that a company is for sale — in other words, a candidate for a merger or an acquisition — can be a devastating bit of news. Rather than sending a letter, the buyer may want to call key clients or pay them a personal visit. The Notification. the business assets of ABC Corp.] based in [LOCATION OF BUSINESS ACQUIRED, […]Continue … Date. Dear Mr. Mike Ross, We have written to you for bringing to your notice and announcing that our firm, with the name of “Pearson Hardman Clothing Firm,” located at 126/Boogie Street, New York, is being transferred to the new owner Ms. Jessica Pearson. The role of marketing in mergers and acquisitions will identify key audiences, messaging and timing of the firm’s big announcement … Such letter would show the vendors the history of the buyers and would give them certainty regarding their partnership. Postal Code : XXXXXXX Phone Number : 0000 - 123456789 E-mail ID : sendersname@companywebsite.com Date : Reference : TO : Addressee's Name, Designation, The Company's Name, Full Address with Phone Number. Subject: Change of Ownership Announcement Letter. Why exactly has this deal been made? Related Letters: Invitation to all Employees to Induction Ceremony; Announce Department Changes - New Position; Announce layoff - Didn`t get contract; Announce Position Title Change; Announce single Contact Person to handle certain f; Announcement of Layoffs; Announcement to Staff - Death of Colleague; Announcing Retirement Party Acquisition Announcement Letter Sample. Talk about how the merger/acquisition benefits the client. the business assets of XYZ Co.] based in [LOCATION OF BUSINESS ACQUIRED, ex. Bob Travolta], We are glad to state that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. A password will be sent to your email address. What leadership approaches will be effective in leading a merger . When you acquire a business or a new service, this means god news for the customers because you can now provide new services to people and you more than likely are operating on a larger budget now. The importance of the client will dictate how the announcement is made as well as when it is made: a personal visit or a phone call by the partner. Newsletter can help employees cope with a corporate downsizing, merger or acquisition. A Letter of Intent or Memo of Understanding has been signed. Announce the acquisition right away. What does this mean for the customers? This combination creates an organization even better able to serve customers and compete in the global marketplace. Mutuality, as merger agreements are generally mutual between the parties who wish to merge together. A business announcement letter is a letter sent out to vendors and customers that help in declaring an event, change of policy and management or a handover, takeover or merging with another firm. To assure consistency, some firms draft scripts for staff to use as they talk to clients. IV. Address anxiety. The phrase mergers and acquisitions (M&A) refers to the consolidation of multiple business entities and assets through a series of financial transactions. Template enquiry letter This document is the template for the enquiry letter that is used by the CMA when initiating an investigation into a merger that has not been formally notified to the CMA by the parties to the merger. The letter may include a few essential details about the new owner of the new owner’s … Executing a successful marketing strategy specifically designed for the merger or acquisition can greatly improve these numbers. The acquisition raises some questions about what that may mean for employees of the Pittsburgh-based Heinz company. client turnover after a merger. an acquisition or merger before the initial exchange of a letter of intent, ABOUT THIS CLIENT ALERT: A recently filed complaint by the Department of Justice alleging violations of the Sherman Act and the Hart Scott Rodino Act for gun-jumping in a merger and acquisition … Michael would interview clients to find ways to reduce taxes; they would both review the return. Or has a client’s recent acquisition meant a revision of their branding? Worry not customers, because of this deal that was made, our board of directors has actually expanded our budget beyond recognition and because of that, we’ll be adding more services to the website soon. Tuesday, February 21, 2012] [NAME, COMPANY AND ADDRESS, ex. customer-facing changes in ways that create a better customer experience. Statista said that in 2019, the USA has a total amount of 12,713 mergers and acquisitions. The merger and acquisition (M&A) process can be either lengthy or short. Other examples are the successor firm’s reputation in the community, results of prior mergers or acquisitions, and the successor firm’s own track record of retaining clients and staff. Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. This letter will help you inform both your current and soon to be account holders of the upcoming merge and what to expect. Dear Valued Customer, We are pleased to announce that 3M has completed its acquisition of Scott Safety. Employee Communication During Mergers and Acquisitions provides a blueprint for your internal communication during a merger or acquisition, it contains checklists, examples and tables to help busy communication and integration teams by providing them with practical guidance and examples of what they should consider. In addition, the communications plan lays a foundation for the combined organization’s future success.It is one of the few merger workstreams that go “live” immediately, as soon as merger conversations begin. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … Some people will probably want to know and without revealing financial details, state why. Our new name is Company AB and our company's website is now CompanyAB.com. Today, we announce exciting news: Company A has completed its acquisition of Company B. Merger announcement letters are addressed to your existing customers to encourage continued repeat business, introduce the new brand, emphasize customer benefits, state the company mission and explain any potential changes. These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients of the Predecessor Firm Dear [client]: We are pleased to announce our forthcoming merger with ABC Addressee Address City, State Zip. Through December 2017, mergers and acquisitions involving the top 500 CPA firms totaled 154 for the year, compared with 125 for 2016, AICPA data show. Example 4: Acquisitions and mergers. John Smith XYZ Inc. 1234 First Street Suite 567 Anycity, Anystate 85245] Dear Valued Customer: We are pleased to announce that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Structured communications play a critical role in mergers by preventing the distractions that often accompany them and could even damage the existing businesses. 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